Kate Fraser

Kate Fraser
Managing Director

BetaVet had its beginnings in 1989 when herbalist Kate Fraser established the Herbs of Gold brand in Australia. She returned to New Zealand in 2002 and established BetaVet in 2009. From humble beginnings, BetaVet now manufactures a stable of 60 products.

Kate says “Horses are athletes. Like human athletes, the same principles apply. Our products are not performance enhancers, they are designed to support horse health through times of stress and the rigours of competition they endure week-in, week-out.

BetaVet provides the ultimate complementary equine healthcare to maximise potential in the horses and give peace of mind for owners.

Paul Mitchell

Paul Mitchell
Technical Director

One of the core principles I’ve learnt is the importance of the quality in the medicines we use for our patients. I strive to maintain ‘Quality and Efficacy’ as a cornerstone philosophy.

My background in organic horticulture has kept alive an avid interest in all things organic and chemical free. I am in a great position to highlight the importance of quality, not only when it comes to the medicines we put into our bodies, but also the quality of what we use to support and treat the animals.

My contribution to BetaVet is to maintain and elevate the already high standards of products and support through my thirty years experience as a practitioner and business owner in the natural health industry.

Jackie Murray

Jackie Murray
National Sales/sponsorship Manager

Jackie comes from a strong sales background, which included launching The North Face brand into the New Zealand market. From outdoor clothing/footwear to a scuba equipment to fashion clothing she’s done it all.

Horses have been a huge part of her life, she started riding at the age of six and the love for horses has never left her. After trying different supplements for a practically tricky horse she owned she found BetaVet and loved it, it delivered what it promised to.

Long story short she loved the product so much that she joined the team five years ago. Jackie looks after our team of riders as well as sales throughout New Zealand.